Appalachian State University Department of Communication
Client: The Department of Communication at Appalachian State University
Deliverables: Competitive Report, Comparative Analysis
Meet the Team
The Department of Communication team conducted an in‑depth comparative analysis and comprehensive SWOT assessment and delivered findings to the Head of the Department of Communication. The project demanded a clear understanding of industry standards, and the team rose to the challenge with insight and precision that wouldn’t have been possible without the talent at hand.
Benchmarking Department Websites: Positioning App State for Digital Success
Before providing suggestions for the current Department of Communication marketing strategy, we conducted a comprehensive analysis of what they were currently doing. Understanding Strengths and Weaknesses was crucial for making strategic improvements.
Comparative Analysis Presentation
Our comparative analysis of the App State Department of Communication examined how the program aligns with peer institutions and identified key areas of distinction. Through a detailed SWOT assessment, we highlighted the department’s strengths, opportunities for growth, and strategic considerations to support future development.
Strategy at its Peak
“Website ease of use is an important element of visual aesthetics of the website. If a website is difficult to navigate, it is difficult for the users to evaluate the website as visually appealing. ”
Affandy, H. B., Hussain, A., & Nadzir, M. M., 2018