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Client: Apparel Design and Merchandising at Appalachian State University

Deliverables: photography, digital save-the-date design, comprehensive website, event programs, and video production

Event Program Books

Event Program

40-page event program implemented our event style guide, working in tandem with the save the date and website. It included headshots taken by an SSM team member and biographies edited by our copywriter as a part of its content

Web Design Mockup

Comprehensive Website

This comprehensive website promoted the 2023 Showcase event with over 30 pages of event details, designer headshots/bios, award spotlights, and ticket sales.  

Save the Date Design

Digital Save the Date

Referencing our style guide for the event, this digital invite was sent out to thousands of students, faculty, and community members inviting them to attend Showcase.

Team Headshots

Designer/Team Headshots

Full-service headshots scheduled, shot, and edited by the Second Story Team. View the Event Program or Website to see these in action. 

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